Are you selling on Facebook or you are viewing it as a social tool? To many entrepreneurs, Facebook is a place of sharing funny stories, jokes, and rumors. It isa place where you can find unclarified information about a celebrity who broke up with their peers. So, to them, Facebook is not part of their business tools. Are you a member of this bandwagon? If so, you are missing a lot of opportunities.
As you know, Facebook is the leading social platform. It has more than 2 billion users. People interact and share ideas freely. These are good points. But what will you gain through selling your products on Facebook? Here are 3 undeniable benefits of this approach:
Opportunity to reach out to a wider audience
Certainly, one of your goals as a webpreneur is attracting more customers. This goal is only realizable by pitching your products to a wide audience. With this, it will be easier to find potential customers who need your products.
Facebook opens its windows for you to reach out to more than 2 billion users. Other than Google and other search engines, some people use Facebook as the best place to find information about products. When they come across a superb solution, they do not keep the cat on the bag. Rather they let it out through communicating the good news to their peers. In this essence, selling on Facebook presents an opportunity to reach a wider audience within a short duration.
You save on marketing cost
Marketing is the most expensive affair in any business. As an entrepreneur, you must create awareness about your products and convince potential customers to buy them. You need to develop robust strategies and tricks to realize this dream which calls for investing top dollars. For startups and upcoming businesses, finding enough capital for this purpose may be a jitter. Selling on Facebook can be a lifesaver in this situation. The approach allows you to spend few dollars or even market your products for free. This way, you receive high returns without exhausting your budgets.
Enhanced mobile sales
As you are aware, people are using mobile devices to shop online. Also, a large number are chat and interact on Facebook through their mobile devices. Turning the social interactions into selling affairs can boost your sales. Hence, as people struggle to customize their online stores for mobile devices, selling your products, Facebook is a good option to save you from the hustle.
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— Chris Mobbs (@chrisifg) 5 de noviembre de 2018